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FEATURE: Preparing For The Next Generation Of Advisors
Eliane Chavagnon
22 January 2014
According to recent estimates from the Boston, MA-based research firm Cerulli Associates, 43 per cent of financial advisors are either at or approaching retirement and 43 per cent are over the age of 55. While this is not necessarily a problem by itself, the US doesn’t have an equivalent number of younger, experienced advisors to succeed the growing cohort of those edging closer to retirement, Scott Curtis of Raymond James told Family Wealth Report. For example, the wealth management industry will need to cumulatively add 237,000 new advisors over the next decade to meet projected market demand, Pershing Advisor Solutions said in a recent study. Pershing’s study - entitled Advisor of the Future II: Building a Business to Last - said firms are “hard-pressed to develop a new generation of advisors.” Two-thirds of independent firms don’t have an adequate succession plan in place and 31 per cent don’t offer career paths of any type, it said. Meanwhile, the impact of having a significant number of older advisors is amplified by the fact that those over the age of 60 tend to manage a majority of firms’ client assets. Citing figures from Cerulli, advisors over the age of 60 control $2.3 trillion of assets, Accenture said in its 2013 report, Advisor Succession Planning. Curtis, president of Raymond James Financial Services, said his firm keeps a tab on how many of its advisors are approaching retirement, as well as having a dedicated team to help advisors with succession planning and practice acquisitions. “Unfortunately, there are today probably a majority of advisors who haven’t taken the steps to establish some sort of succession plan – whether it’s a catastrophic plan in case something unanticipated occurs or just a transition plan,” Curtis said. He continued: “It sounds on the surface fairly easy if it’s viewed simply as a transaction, but there has to be chemistry between the successor and the person who has built the practice. There has to be a consistent view on managing the client assets and working with clients. Pairing people is where the challenge occurs; it’s not so much the economics of the deal.” When asked by this publication why he thinks so few advisors have a succession plan in place, Curtis likened it to clients with children who haven’t established a will. “Everyone knows it’s the right thing to do,” he said. “Establishing a succession document requires close to the same careful thought and consideration as drawing up a will because you are, in essence, putting down in a legal document what is going to happen to your practice and your clients in any unanticipated event that might prevent you from being able to communicate and manage your business.” Another element worth mentioning is that the financial advisor industry doesn’t enforce a mandatory retirement age. “There’s nothing that says you can’t do this well into your 70s or even 80s. We have a number of advisors who are 80+ years old,” Curtis said. There is no doubt that the demographic makeup of the world’s workforce is changing because people are living and working for longer. But the demographics of the financial advisory industry are “continuously skewed towards older advisors,” Tyler Cloherty, senior analyst at Cerulli, previously told FWR. The issue of an aging advisor workforce is complex and in part relates to the fact that senior people are often more experienced and skilled. But it’s also important because the next – and indeed current - generation of advisors must adapt to clients’ changing financial needs, expectations and objectives. If one thing is clear, it’s that firms must plan ahead. For example, Curtis also spoke about the challenge of client expectation around communication. Specifically, he talked about the issue of firms keeping up with the evolving communication preferences and technology-orientated expectations of both financial advisors and their clients. “It’s clear that the communication preferences of the next generation or younger generation are very different from the communication preferences and styles of today’s primary generation – those who control the majority of wealth in the US,” Curtis said. Yet, he added, those who use Raymond James’ online investor access portal tend to be the people who have the most money invested, regardless of age. “That’s surprising to some people because the expectation is that it is the younger clients who would be more inclined to use it,” Curtis said. Digital communication: a game changer According to RBC Wealth Management/Capgemini’s World Wealth Report 2013, “it is a question of ‘when’ and not ‘if’ delivering a quality digital experience will become a critical component of the relationship and service delivery.” Digital communication is “changing the game,” Kevin Crowe, head of solutions at SEI Advisor Network, previously said. “It is vital for financial advisors to connect with clients and prospects through both digital and traditional mediums in order to become a more influential and valued provider,” Crowe said. Curtis said Raymond James has facilitated the use of social media-type tools for financial advisors, such as supporting their use of iPads and tablets, as well as other presentation and communication devices, with clients. “We’ve been very aggressive in enabling all those sorts of things but even with that, the speed of change and technology development – as good a job as I believe we’ve done – is challenging to keep up with,” he said. He added: “For example, if there is written communication between an advisor and client, whether it’s email or hard copy, we’re required to supervise that communication.” While Raymond James is confident in its surveillance capabilities when it comes to emails and social media, how to regulate communication around business and investing between an advisor and client through other channels, such as text, is more challenging. Texting is currently prohibited due to the inability among firms to supervise it. However, Curtis believes this needs to change. “There is no question today that clients and advisors are communicating via text, but I think it’s more along the lines of I’ll meet you at the restaurant at X time,” he said. Ultimately, it is up to individual firms to ascertain a policy, to offer training and education - on a range of issues - and to ensure enforcement, oversight and archiving. The wealth management landscape is undoubtedly changing, and so too will the demographic of those working in it. With the next generation of advisors around the corner, it is also up to firms to ensure the transition is as smooth as possible, and done in a way that is least disruptive possible to their operations, clients and long-term value.